Phase 6: Testing

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Testing

Advice on testing creative ideas

You should now have a small number of very well-thought-out and well-socialized ideas to begin testing in your work area.

The need for testing

Despite the amount of thought you have put into it, if your ideas are truly novel, you cannot know for certain how and if they will work. In the Opportunities section of the Enhancement Checklist (in the Select phase), we strongly suggested that you consider carefully developing a small trial or demonstration of the idea in order to build confidence and to work through any unexpected problems.

Don't implement!

So, rather than thinking about an "implementation" plan for your ideas, think about a plan for initially testing the ideas on a small scale and in a safe way in order to refine them and gain confidence in their effectiveness. This is an essential part of what the innovation literature refers to as "rapid prototyping."

The concept of small-scale testing is integral to all innovation, improvement and change work. The basic approach is often summarized as PDSA:

Considerations in designing small test of change

Obviously, the details of how to construct a small test of an idea will vary considerably based on the nature of the idea itself. But here are some tips to get you started in your thinking:

Key Point: The measure of the success for a test is whether or not you learned something. The test is successful even if the idea itself fails, as long as you learn something. If all you ever do is test successful ideas, then you may not be thinking differently enough!