MI2 University

Menu

Influence 101: Key Principles

Videos require an internet connection
How To Use Social Proof in Healthcare

Social Proof means that in times of uncertainty, you are more likely to do what others (who are similar to you) do. This video explains how to apply that trigger, which is based on the principles outlined in Dr. Robert Cialdini's book,  Influence: The Psychology of Persuasion, to the healthcare setting.

Videos require an internet connection
How We Might Use Reciprocity in Healthcare

Reciprocity, which means that people tend to feel indebted by gifts, favors, or concessions, is another trigger based on Cialdini's award-winner book.  Watch this video to discover how Reciprocity can be applied in healthcare.

Videos require an internet connection
How To Invoke Consistency for Health and Wellness

Commitment and consistency are other psychological triggers that can be applied to healthcare. For instance, this trigger can be used to better someone's health and to better the health system in general.

Videos require an internet connection
How We Might Use Liking in Healthcare

Learn how the psychological trigger "liking" can be used effectively in healthcare. "Liking" means that people tend to be influenced by people who are similar to themselves and by people who they like or to whom they are attracted.

Videos require an internet connection
The 5 Multipliers

The five multipliers will skyrocket your ability to influence if you add them to the psychological principles and triggers mentioned above as well as in the online MI2 Impact & Influence full course.

Videos require an internet connection
The 3 Essential Components to Consider Ahead of Time

Learn the power of crowd control, whether you are at the podium, chairing a meeting or teaching a class. In this video, you will learn three components to consider before your presentation, talk or class.

Videos require an internet connection
You Only Have Two Tasks

Gain insight into nonverbal communication or body language and how it can be used in healthcare – from regular workplace meetings, interactions with patients, to one-on-one meetings. In addition, learn what indicators of ease and indicators of unease (IOU) are and what steps to take if you observe any IOU. Ultimately, discover how observing body language can inform and enhance your interactions with others.

Register for the full MI2 Impact & Influence course

Back to MI2-U